Joga Bonito Storify

gusbruggeman:

I think the idea of the Joga Bonito Nike campaign is really interesting. My dad and brother are big into soccer, both playing and watching, so I hear a lot about their frustrations with players “flopping” and playing unfairly. It would be cool if this idea, a simple phrase, ultimately led to changing the game for the better. It’s awesome that the internet and all of the soccer communities helped the campaign reach across the globe. 

  1. cmp21 reblogged this from gusbruggeman and added:
    I thought it was very cool that the campaign started by Nike was able to gain so much attention and be developed further...
  2. wick333 reblogged this from gusbruggeman and added:
    I never heard of Joga Bonito before your presentation. Was there a certain event that triggered the making of Joga...
  3. magichodge reblogged this from gusbruggeman and added:
    Hey! Interesting Storify presentation! I’m wondering… Have you tried implementing the Joga Bonita play-style into your...
  4. bysbigtbabar reblogged this from gusbruggeman and added:
    I like that they emphasize the fairness of the game, and the morale these players have is very admirable! Great...
  5. ltulgren reblogged this from fywcoyne and added:
    thought it was really cool that an advertisement can have such an impact on peoples lives. Even to
  6. hallewri111 reblogged this from gusbruggeman and added:
    I think the idea of the Joga Bonito Nike campaign is really interesting. My dad and brother are big into soccer, both...
  7. fywcoyne reblogged this from gusbruggeman and added:
    Great presentation! I think the most effective part of your presentation was showing how social media has the ability to...
  8. polyglotincarnate reblogged this from gusbruggeman and added:
    I had never really thought about there being different styles to playing soccer. I thought it was interesting how you...
  9. molly111 reblogged this from gusbruggeman and added:
    Interesting presentation. This all started with a Nike ad campaign, right? How has the role of commercialism shifted as...
  10. gusbruggeman posted this